THE POWER OF TECHNOLOGY IN REAL ESTATE
Technology has changed the process of buying and selling real estate.
Technology has impacted our day to day lives in such a way that what has made a successful business in the past would not necessarily guarantee future success.
With the outbreak of the Covid-19 pandemic, people and businesses have devised new means to scale and adapt to new challenges to meet their various goals and objectives. Business leaders in all sectors of the Nigerian economy today are challenged to transform their companies to the next level, that of Digital Business Transformation.
The most successful Digital Transformation initiatives are centered on re-envisioning customer experience, operational processes, and business models not to simply introduce new technology, but to reshape the entire customer journey. The real estate sector is not left out in this quest. Infusing technology into real estate needs provides the following benefits:
#1 Online Presence 24/7
Using technology to scale your real estate needs means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers your clients access to information they need in the comfort of their own home, with no added pressure to buy.
#2 Information Exchange
At its simplest, a technology-driven real estate business provides a quick and easy way of communicating information between buyers and sellers. It allows the realtors to upload real estate content and/or videos to engage your customers and sell your business in an effective and cost-efficient way.
#3 Advertising
Tools like Google AdWords or advertising on Instagram gives realtors the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase.
#4 Market Expansion
Technology helps real estate agents break through geographical barriers has never been easier. Anyone, from any country, will be able to find your real estate properties and as such, is now a potential customer.
Digital transformation in the real estate sector is not just an IT project. It is a fundamental shift in business and needs to be addressed at the top level. While IT plays an important role in driving and implementing a digital transformation strategy, adapting to digital transformation falls to everyone, from the real estate agents, brokers, estate developers and end-users.
